While upper-trim models (such as the Grand Monarch Ghia or Marquis) would feature a crest on the hood or grille, lower-trim models (such as the Monterey or Montego) featured a crest in places such as the wheels. As the most popular full-size Mercury since 1979,[23] the Grand Marquis became a distinct model line (alongside the Ford LTD Crown Victoria). Mercury Cars is a trusted and superlative Self Drive Car Rental Company in Kanyakumari. Join millions of people using Oodle to find unique used cars for sale, certified pre-owned car listings, and new car classifieds. In a first for the nameplate, the Cougar was marketed with no Ford equivalent (though badged as a Ford Cougar in export markets). As distinguishing itself from counterpart Ford (and Lincoln) models was a key factor, renewing the model line was imperative. From 1958 to 1960, the feature made its return on the Continental Mark-series line, with a reverse-slant rear window (on both hardtops and convertibles). The design would reappear in the debut of the Mercury Cougar, as designers sought to differentiate the model from the Ford Mustang. For the next six decades, the later Montclair, Medalist, Meteor, Marauder, Montego, (Grand) Marquis, Monarch, Mystique, Mountaineer, Milan, and Mariner all used nameplates starting with "M". Classics on Autotrader has listings for new and used 1941 Mercury Other Mercury Models Classics for sale near you. 1964 Mercury Montclair Marauder. These vintage wagons can haul your gear, your friends, your kids, or just you, and are the ultimate accessory for the open road. In place of selling its own version of the Ford Pinto, the division commenced captive imports of the Capri (European Ford Capri) from Cologne, Germany. Slightly larger than the Pinto, the Capri was marketed as a compact sports car rather than an economy car, becoming the first Ford Motor Company car in North America sold with a V6 engine. Lincoln-Mercury continued sales of the Marquis alongside its successor through the end of the model year (retiring the Brougham trim). Intended as a competitor to the Chrysler Town & Country and Oldsmobile Silhouette, the Villager was sized between the two sizes of Chrysler minivans. [11] In an effort to fully establish a brand structure within Ford Motor Company, Lincoln-Mercury functioned as a combined division while marketing both namesake model lines. Similar to the Turnpike Cruiser and 1958–1960 Continental, Mercury offered a "breezeway" reverse-slant rear window. In another change, the Cougar model range was pared down to the XR7 coupe. For the 1985 model year, Ford chose to revisit the success of the 1970s Mercury Capri, with participating Lincoln-Mercury dealers launching the Merkur brand. As part of an interior redesign, the Eight received a dashboard configured similar to the Lincoln Zephyr. 1969 Cougar, Mercury Cougar, that starred in James Bond film sets record price by Jil McIntosh | December 29 Canadian 'Boomer' wants to gift rare Mercury muscle car … Mercedes-Benz car price starts at Rs 41.30 Lakh for the cheapest model which is C-Class and the price of most expensive model, which is S-Coupe starts at Rs 2.60 Crore. Sales Rise 2.0 % Compared With Year Ago", "Ford's F-Series Truck Caps 22nd Year in a Row as America's Best-Selling Vehicle With a December Sales Record", "Ford achieves first car sales increase since 1999", "F-Series drives ford to higher market share for third consecutive month", "1956 Mercury Montclair Sport Hardtop Coupe photo – Ken Leonard photos at", United States Council for Automotive Research, https://en.wikipedia.org/w/index.php?title=Mercury_(automobile)&oldid=998239711, Defunct motor vehicle manufacturers of the United States, Motor vehicle manufacturers based in Michigan, 2011 disestablishments in the United States, Vehicle manufacturing companies established in 1938, Vehicle manufacturing companies disestablished in 2011, Articles with unsourced statements from November 2018, Creative Commons Attribution-ShareAlike License, This page was last edited on 4 January 2021, at 13:00. While the introduction of "F" nameplates by Ford was met with controversy in the mid-2000s, the reaction to "M" nameplates by Mercury for its product range was much less extreme. The smaller sedan, the Mercury Milan (a counterpart of the Ford Fusion) was sized closely to the first-generation 1986 Sable. [30][31][32] The campaign was a failure, narrowing the brand image and buyer appeal of the division even deeper, and sales continued to fall. As Lincoln-Mercury entered the 1980s, Mercury continued the modernization of its model line, redesigning its entire lineup between 1978 and 1982. Introduced as a counterpart of the Ford Mustang, the Cougar was intended to bridge the gap between the Mustang and Ford Thunderbird; the Cougar would go on to become the counterpart of the Thunderbird for 20 years. For 1977, Mercury made significant revisions to improve sales to its intermediate model range (its slowest-selling models). Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989). Developed as a competitor to the Mazda MX-5, the Capri was mechanically derived from the Mazda 323 (although the Capri and MX-5 were unrelated to each other). 1978 commenced the modernization of the Mercury model range, marked by the introduction of the Zephyr compact, replacing the Comet. To streamline production, Mercury did not use a division-specific engine, offering a 239 cubic inches (3.92 l) version of the Flathead V8 (producing 95 hp [96 PS; 71 kW]). For 1950, the Monterey name made its first appearance, denoting a special edition of two-door coupes (alongside the Lincoln Lido and Ford Crestliner). For 1975, the Mercury model range underwent a series of transitions. Struggling to compete against newer designs, the aging Bobcat and Monarch were in their final years of production. For 1962, Mercury revised its model line, matching it closer to Ford. Outsold by the Grand Marquis by nearly five-to-one for 2007, the Montego was renamed the Sable for 2008. While still based on the Ford Mustang, the Cougar was available as a pony car or a muscle car, with an "Eliminator" performance package with an available 428 Cobra Jet V8. "Mercury Head" emblem (1965 Mercury Comet Caliente), 1960s Mercury script (on 1967–1969 Cougar), 1977–1979 Mercury Cougar XR-7 "cat head" hood ornament, Final Mercury emblem (2000–2005 Sable grille). To consolidate development and production, the Mercury Eight shared much of its bodyshell with Ford, distinguished by its 4-inch (100 mm) longer wheelbase. List of Mercury 2021-2022 new car prices in UAE. Beginning life as the third-generation Ford Probe, the new Cougar adopted the chassis of the Mystique (becoming front-wheel drive for the first time). During the middle of the 20th century, the small dealership network of Ford Motor Company in Canada necessitated some branding changes to attract buyers into showrooms. The larger sedan, the 2005 Mercury Montego, was a full-size sedan (a counterpart of the Ford Five Hundred); while close in exterior footprint to the Sable, the interior packaging of the Montego more closely matched the Grand Marquis. For the first time, no V8 engine was offered for the Cougar (returning for 1991). For other uses, see, Automobile marque of the Ford Motor Company, "Ford Appears Ready to End Its Mercury Brand", "Last Mercury rolls off the line as Mercury rolls into history", "1941 Mercury Model 19A news, pictures, and information", "Mercury falling: Ford eliminates mid-range brand", "Automotive History: Lincoln's Liquamatic Drive – Failure to Upshift", https://web.archive.org/web/20110821150354/http://media.ford.com/images/10031/flm_facts.pdf, http://oldcarbrochures.org/index.php/New-Brochures---May/1951-Mercury-Foldout/1951-Mercury-Foldout-03, http://clickamericana.com/eras/1960s/mercury-the-mans-car-1966, http://blog.hemmings.com/index.php/2012/07/05/mercury-the-mans-car-1967/, http://auto.howstuffworks.com/1968-mercury-park-lane.htm, "Ford Motor Company's December 2001 U.S. The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline (frameless door glass supported by a thin B-pillar). Join millions of people using Oodle to find unique used cars for sale, certified pre-owned car listings, and new car classifieds. rear view of Merkur XR4Ti, showing biplane spoiler. While adopting the style of the successful previous generation (and its chassis), the Sable carried over only its doors and roof. While Mercury was among the last brands to downsize and would have disastrous results downsizing its mid-size model lines (with the 1980-1982 Cougar), Mercury was among the first brands to integrate aerodynamic body design into its model lines and downsized its compact model lines (replacing the Zephyr with the Topaz). [14] In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the "Merc-O-Matic" 3-speed automatic (a rebranding of Ford Cruise-O-Matic). Offered By: Country Classic Cars Advertiser since 1993. The counterpart of the Ford Tempo, the Topaz replaced the Zephyr while offering a sedan counterpart of the Lynx (in a similar context to the Volkswagen Jetta and Golf). The first logo of the Mercury brand was its namesake, the Roman god Mercury. 12. In 2010, Ford Motor Company announced the closure of the Mercury brand in an effort to focus on the Ford and Lincoln brands, ending production at the end of 2010. For 1979, Mercury continued its modernization; as the division shifted away from performance vehicles at the beginning of the decade, the fuel crises of 1973 and 1979 sparked the decline of the landyacht. For its two slowest-selling model lines, Mercury ended the Sable and the Mountaineer after the 2009 and 2010 model years; the two vehicles completed their model cycles without replacement. First making an appearance in the 1946 Mercury Eight, the design was revived in the 1961–1964 Monterey/Colony Park. After ending the importation of the Capri II in late 1977, leftover examples were sold through the 1978 model year. To compete with Fluid Drive (Chrysler) and Hydramatic (General Motors), the 1942 Mercury offered Liquamatic, the first semi-automatic transmission offered by Ford Motor Company. [13] The divisional structure of Ford was revised; Lincoln-Mercury was split (largely to accommodate the formation of the Continental division)[14] In 1956, Mercury renamed the Custom the Medalist (to avoid confusion with the Ford Custom). While sales of the Grand Marquis were highly profitable (then its best-selling model line), the mid-60s average buyers' age was nearly two decades higher than what Lincoln-Mercury dealers sought to attract into showrooms. This Merc is awesome. Intending to repeat the success of the 1970s Capri, Lincoln-Mercury began sales of the Merkur (see below), a captive import from West Germany aimed at European entry-level luxury cars. |. Following the discontinuation of the Lincoln Aviator, many of its features were adopted by the Mountaineer SUV as part of its 2006 redesign to further distinguish it from the Ford Explorer. From 1949 to 1976, Lincoln-Mercury of Canada marketed the Meteor nameplate as its lowest-price brand to compete in lower-price markets (most closely against Pontiac). Find The Right Car. While again shared with Ford, the Mercury model line underwent a major revision, with the Marquis expanded to a full model range (alongside the Ford LTD) and the Colony Park no longer marketed as a separate series; the Park Lane and Montclair were discontinued. Previewed by the 1956 XM-800 concept car, the Turnpike Cruiser (the pace car of the 1957 Indianapolis 500) was slotted above the Montclair, distinguished by its quad headlamps and retractable rear window. Beginning the 1967 debut of the Mercury Cougar, several nameplates were derived from big cats, including the Bobcat and Lynx (with the Sable also adopting an animal name). The Capri II (devoid of any divisional branding) became the second most-imported car in the United States (behind the Volkswagen Beetle). 1974 marked several significant changes throughout the Mercury model range, transitioning towards higher-content model lines. Serving as a replacement for the S-55, the Marauder became a standalone full-size model, competing against the Oldsmobile Toronado and Buick Riviera, powered with an available 429 cubic inches (7.03 l) V8. 1987 saw Mercury revise its model lines in a move upmarket. Mercurys wheelbase was expanded by 2.0 inches. Originally developed for Edsel, the Comet was sold without Mercury divisional badging until 1962 (similar to the original Valiant from Plymouth). Mercury is a defunct division of the American automobile manufacturer Ford Motor Company.Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines.Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto. The revision was well-received, as Cougar sales nearly tripled. Following the introduction of the Oldsmobile Bravada and the Acura SLX, Mercury introduced the Mercury Mountaineer for 1997, entering the mid-size luxury SUV segment. Deriving its name from Mercury wood-trim station wagons, the Villager was produced by Ford alongside Nissan Quest; both vehicles shared a chassis and engine with the Nissan Maxima. [7][8] Following the popularity of Mercury, Ford revised its branding, with De Luxe Ford repackaged as a trim line; following the 1940 discontinuation of the Lincoln Model K, all Lincolns were Lincoln-Zephyrs (including the Continental). For 1941, as part of its first redesign, the Mercury adopted the Mercury Eight nameplate used in sales literature. As with many medium-price brands, the Mercury brand was hit hard by the economy of the late 1950s. To reflect the change completely, the Lincoln division renamed the Lincoln Motor Company (its name before World War II) in December 2012. Vehicle History Report Compare Cars. Looking on the old inner web I … While the Milan was outsold by its Ford Fusion counterpart (by a significant margin), the product line met with relative success, overtaking the Grand Marquis as the best-selling Mercury sedan in 2008. For 1992, the Mercury model line would undergo an extensive update, introducing new generations of its best-selling model lines. Shared with Lincoln (and the Ford Thunderbird), Mercury introduced a 430 cubic inches (7.0 l) "Marauder" V8; optional on all Mercurys, a 400 hp (410 PS; 300 kW) "Super Marauder" version became the first mass-produced engine to be rated at 400 hp (410 PS; 300 kW). Replacing the Bobcat, the Mercury Lynx was introduced as the counterpart of the Ford Escort. ⏩ Check out ⭐all the latest Mercury models in the USA with price details of 2021 and 2022 vehicles ⭐. While again sharing much of its bodyshell with Lincoln, the division adopted the three-model range of Ford. It gets EPA-estimated 23-24 MPG combined. Introduced in Canada in 1975, the Bobcat was the Mercury counterpart of the Ford Pinto, sharing its coupe, hatchback, and station wagon body styles. Introduced with the Mercury Topaz, the emblem was adopted by the Lynx and Sable, with the Grand Marquis/Colony Park adopting it in 1988 (on hood ornaments and wheels). [11] In line with Lincolns, Fords, and virtually all American-manufactured vehicles, 1946 production was functionally unchanged from 1942. I have never seen a 1940 Mercury Sedan. For 1998, the model line underwent a mid-cycle redesign; in a more visible update, to appeal to retail buyers, the Ford Crown Victoria adopted the more formal roofline of the Grand Marquis. Free Dealer Quote. [21] In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln). [2] After selling under 93,000 vehicles for 2009, Mercury had sold fewer vehicles than either Oldsmobile or Plymouth prior to their discontinuation. In 1955, Mercury underwent a redesign of its model line. This logo was briefly revived for 2003–2004, used in the alloy wheel centers of the Mercury Marauder. Reverting to its traditional role of a two-door coupe, the Cougar XR7 underwent a complete exterior redesign; adopting a far more aerodynamic body than its predecessor, the Cougar was styled with a notchback roofline (the Thunderbird, a fastback). From the 1980s to the 2000s, Mercury adopted a common trim nomenclature across its model lines, with GS standing for a base-trim model and LS as a high-trim version. For the first time since 1980, the Cougar received a complete redesign of its interior, including an (optional) electronic instrument panel. $14,950. The Monterey returned as a distinct model line, slotted above the base-trim Custom; both shared bodies with Lincoln. The product of a joint venture with Nissan, the Mercury Villager was launched as a 1993 model as the first Lincoln-Mercury minivan (Mercury never marketed the Ford Aerostar). For non-station wagons, Mercury introduced "S" sub-models to market sportier content; along with higher performance powertrains, the option packages included full-length consoles, floor shifters, and bucket seats with the S-22 (Comet), S-33 (Meteor), and S-55 (Monterey). In 1975, the Monarch nameplate would again become associated with Mercury (in both the United States and Canada), becoming the counterpart of the Ford Granada. Been fascinated about cars since childhood the redesign was poorly received by critics and buyers, sales of Cougar... Are you looking to buy your dream Classic car Classic cars Dallas is proud to present a Frame... Topaz XR5, and new car classifieds, few major changes were made own model line was imperative to mid-size. Standard Mercury line was faced with reduction, as the latter was into! ( returning for 1991 as the Mercury Cougar, as Mercury replaced the Comet was sold without Mercury badging... 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